Canada ~ we’re not engaged in an election campaign. It’s a brand campaign… and to my chagrin the Conservatives are winning. Hello, Mr. Harper… this is the Hudson Bay Company, could you please return all of our Canadian Olympic wear? Does anyone else feel like our Prime Minister has scoured his closet for every piece [...]
PRime Cut Blog
Observations on how we communicate, work and play together... charting the struggle between old and new media trying to capture our attention and imagination.
Brand Canada on the 2011 Election Campaign Trail
Monday, April 11th, 2011SELECT Public Relations – the Choice for Applica Canada
Wednesday, May 26th, 2010I’m thrilled to share that following a lengthy review, Applica Canada announced its decision today to make SELECT Public Relations its agency of record for its leading consumer appliance brands including Black & Decker, George Foreman Healthy Cooking, Juiceman, Breadman and Russell Hobbs among others. “We were attracted to SELECT because they demonstrated a thorough [...]
PR Guy Working with Others
Friday, May 7th, 2010While I may be a sole proprietor, I’m thrilled that to say that I don’t feel like I’m alone. In fact, I’ve been working more collaboratively than ever. It’s liberating to know that you can draw upon the expertise of so many great thinkers. For instance, last night two smart people – Andreas Duess and [...]
PR is Story Telling
Tuesday, February 23rd, 2010Over a coffee this morning, I joked with a new business prospect that my mother still doesn’t truly understand what I do for a living!!! I don’t think she ever will. The fact is public relations isn’t an easy concept for people not involved in marketing or corporate communications to fully grasp. Often when I [...]
Marketers Support Mentoring
Wednesday, January 27th, 2010On Monday I attended a panel discussion about mentoring as a part of the festivities to celebrate new inductees into the Marketing Hall of Legends, an AMA Toronto initiative. The panel included: · Dr. Alan Middleton of the Schulich School of Business · David Kincaid President and CEO, Level 5 Strategic Brand Advisors · Jim [...]
Haiti: U.S. Right is Wrong
Wednesday, January 20th, 2010For the most part, Americans are incredibly generous people and were among the first countries in the world to rush to the aid of Haiti after the catastrophic earthquake devastated the country on Jan. 12. It’s troubling, however, to see the ‘right wing’ in America making crazy claims and spinning the story to suit their [...]
How Haiti is Being Covered
Tuesday, January 19th, 2010While it’s painful watching and/or reading the coverage of what has happened in Haiti, it does illustrate how traditional and new media actually complement each other. I’m a big believer in social media tools, but Twitter cannot convey the human suffering that we’re seeing in the TV coverage and through the eyes of photo journalists. [...]
Ambulance Chase for Tiger Woods Goes On and On…
Friday, December 4th, 2009Oh, Tiger. It’s safe to say you’ve had better weeks. So too, however, have the news media and the pundits chasing this “story” and the drama surrounding it. The Daily Show with Jon Stewart brings true perspective to the whole mess and how it’s being covered. Whether it’s Tiger Woods cheating on his wife or [...]
An Exciting New Venture!!!
Monday, November 30th, 2009The PRime Cut Blog will normally be an examination of how we communicate and keep pace with the changing media landscape. Today, however, it’s to trumpet the arrival of my new venture – SELECT Public Relations! Starting my own business was an easy decision to make after 15+ years of working for some of the [...]
Case: Black & Decker Sponsorship
Friday, November 27th, 2009Black & Decker Canada partnered with the Canadian Federation of Students and the David Suzuki Foundation as a sponsor of a cross-country tour to promote sustainable living. Objectives: – Promote the Power Monitor, a new energy-saving device designed to make people more aware of how much energy they use and how much money they could [...]
About Me
I'm Andrew Findlater, the Principal of SELECT Public Relations. I've worked in public relations for over 15 years with experience in marketing, healthcare, technology, corporate and non-profit communications. I'm fascinated by social media in all its forms. Outside of work, I serve on the Board of Volunteer Toronto and love sports.
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- I'll make it down the slide at Grip one day. http://t.co/qJOr6fKp
- Great insights on Facebook for marketers from Harvey Carroll, President of Grip Limited (client) http://t.co/HeQsxnLR