The Coco Group of Companies, a leader in the paving industry, acquired 33 asphalt and concrete plants from Lafarge Canada Inc. Objectives: – Create awareness for Coco Paving and its growth in the paving industry – Raise the profile of Jenny Coco, President – Communicate a positive growth message to employees Strategies: – Focus on [...]
PRime Cut Blog
Observations on how we communicate, work and play together... charting the struggle between old and new media trying to capture our attention and imagination.
Case: Coco Paving
Friday, November 27th, 2009About Me
I'm Andrew Findlater, the Principal of SELECT Public Relations. I've worked in public relations for over 15 years with experience in marketing, healthcare, technology, corporate and non-profit communications. I'm fascinated by social media in all its forms. Outside of work, I serve on the Board of Volunteer Toronto and love sports.
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Twitter: afindlater
- I'll make it down the slide at Grip one day. http://t.co/qJOr6fKp
- Great insights on Facebook for marketers from Harvey Carroll, President of Grip Limited (client) http://t.co/HeQsxnLR