Media Relations
Just because you think you have a ‘can’t miss’ news story doesn’t guarantee coverage. The common quip from a reporter may turn out to be ‘buy an ad.’ Earned media coverage, however, is far more credible than ‘bought’ media or advertising. Media relations requires understanding what makes a story newsworthy and how to make it easy for the reporter to say ‘yes’ to your pitch. SELECT consultants have the media relationships and experience to help.
