SELECT Public Relations – the Choice for Applica Canada

I’m thrilled to share that following a lengthy review, Applica Canada announced its decision today to make SELECT Public Relations its agency of record for its leading consumer appliance brands including Black & Decker, George Foreman Healthy Cooking, Juiceman, Breadman and Russell Hobbs among others.

“We were attracted to SELECT because they demonstrated a thorough understanding of our business and how we work with our channel partners,” said Nadia Eremita, Sr.  Customer Business Development Manager for Applica Canada.  “Their strategic approach and creative thinking also made it an easy decision for us to make.”

Heading into the fourth quarter, Applica is planning a strong mix of television and digital marketing planned to drive sales for its George Foreman Healthy Cooking line.  The products will be available in most key retailers across Canada.

“Applica is a powerhouse of consumer brands, which can be found in homes across the country,” said Andrew Findlater, the Principal of SELECT Public Relations.   “We’re excited to help the company make deeper connections with consumers and to ultimately drive sales in the fourth quarter.”

The George Foreman brand is the leader and innovator in the contact grill category, and Applica is reinvigorating and re-launching the product line in the fall. The brand is at a level of success that it’s now in a position to expand.

Applica Canada

Applica is a marketer and distributor of a wide range of small appliances for use in and outside the home.  The company’s recognized brand names include Black & Decker, George Foreman, Russell Hobbs, LitterMaid, Juiceman, Breadman and Toastmaster.